Works matching IS 00920703 AND DT 2015 AND VI 43 AND IP 5
1
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 610, doi. 10.1007/s11747-014-0411-8
- Mallapragada, Girish;
- Grewal, Rajdeep;
- Mehta, Raj;
- Dharwadkar, Ravi
- Article
2
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 648, doi. 10.1007/s11747-014-0413-6
- Allen, Alexis;
- Brady, Michael;
- Robinson, Stacey;
- Voorhees, Clay
- Article
3
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 548, doi. 10.1007/s11747-015-0445-6
- Brexendorf, Tim;
- Bayus, Barry;
- Keller, Kevin
- Article
4
- 2015
- Bayus, Barry;
- Brexendorf, Tim;
- Keller, Kevin
- Editorial
5
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 629, doi. 10.1007/s11747-014-0401-x
- Chng, Daniel;
- Shih, Eric;
- Rodgers, Matthew;
- Song, Xiao-Bing
- Article
6
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 558, doi. 10.1007/s11747-015-0437-6
- Sinapuelas, Ian;
- Wang, Hui-Ming;
- Bohlmann, Jonathan
- Article
7
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 574, doi. 10.1007/s11747-015-0440-y
- Baumeister, Christoph;
- Scherer, Anne;
- Wangenheim, Florian
- Article
8
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 589, doi. 10.1007/s11747-015-0443-8
- Beverland, Michael;
- Wilner, Sarah;
- Micheli, Pietro
- Article
