Don't try harder: using customer inoculation to build resistance against service failures.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 512, doi. 10.1007/s11747-014-0398-1
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2015 AND VI 43 AND IP 4
Results: 7
1
2
Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 490, doi. 10.1007/s11747-014-0396-3
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- Publication type:
- Article
3
Consumer resistance to innovation-a behavioral reasoning perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 528, doi. 10.1007/s11747-014-0399-0
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- Publication type:
- Article
4
Stakeholder marketing: theoretical foundations and required capabilities.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 411, doi. 10.1007/s11747-015-0424-y
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- Publication type:
- Article
5
Consumer stakeholder responses to reshoring strategies.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 453, doi. 10.1007/s11747-015-0432-y
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- Publication type:
- Article
6
The role of organizational learning in stakeholder marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 429, doi. 10.1007/s11747-015-0442-9
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- Publication type:
- Article
7
Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 4, p. 472, doi. 10.1007/s11747-014-0395-4
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- Publication type:
- Article