A meta-analytic review of the effects of organizational control in marketing exchange relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 297, doi. 10.1007/s11747-014-0386-5
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2015 AND VI 43 AND IP 3
Results: 7
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Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 315, doi. 10.1007/s11747-014-0390-9
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- Article
3
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 333, doi. 10.1007/s11747-014-0394-5
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- Publication type:
- Article
4
The dark side of customer co-creation: exploring the consequences of failed co-created services.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 279, doi. 10.1007/s11747-014-0387-4
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- Publication type:
- Article
5
Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 375, doi. 10.1007/s11747-014-0388-3
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- Publication type:
- Article
6
More prizes are not always more attractive: factors increasing prospective sweepstakes participants' sensitivity to the number of prizes.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 395, doi. 10.1007/s11747-014-0389-2
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- Publication type:
- Article
7
Competitive intelligence collection and use by sales and service representatives: how managers' recognition and autonomy moderate individual performance.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 3, p. 357, doi. 10.1007/s11747-014-0384-7
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- Publication type:
- Article