Explaining article influence: capturing article citability and its dynamic effects.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 52, doi. 10.1007/s11747-014-0392-7
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2015 AND VI 43 AND IP 1
Results: 8
1
2
Marketing an IPO issuer in early stages of the IPO process.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 14, doi. 10.1007/s11747-014-0393-6
- By:
- Publication type:
- Article
3
Structural marketing: using organizational structure to achieve marketing objectives.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 73, doi. 10.1007/s11747-014-0402-9
- By:
- Publication type:
- Article
4
A new criterion for assessing discriminant validity in variance-based structural equation modeling.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 115, doi. 10.1007/s11747-014-0403-8
- By:
- Publication type:
- Article
5
The loss of the marketing department's influence: is it really happening? And why worry?
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 1, doi. 10.1007/s11747-014-0416-3
- By:
- Publication type:
- Article
6
Erratum to: Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation.
- Published in:
- 2015
- By:
- Publication type:
- Erratum
7
Dispersion of marketing capabilities: impact on marketing's influence and business unit outcomes.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 32, doi. 10.1007/s11747-014-0420-7
- By:
- Publication type:
- Article
8
A holistic market conceptualization.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 1, p. 100, doi. 10.1007/s11747-014-0383-8
- By:
- Publication type:
- Article