Works matching IS 00920703 AND DT 2014 AND VI 42 AND IP 6
Results: 1
Consumer decision to upgrade or downgrade a service membership.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 6, p. 596, doi. 10.1007/s11747-014-0374-9
- By:
- Publication type:
- Article