Works matching IS 00920703 AND DT 2014 AND VI 42 AND IP 6

Consumer decision to upgrade or downgrade a service membership.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 6, p. 596, doi. 10.1007/s11747-014-0374-9

By:

• Marinova, Detelina;
• Singh, Jagdip

Publication type:

Article