Works matching IS 00920703 AND DT 2014 AND VI 42 AND IP 5
Results: 6
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 5, p. 545, doi. 10.1007/s11747-014-0369-6
- By:
- Publication type:
- Article
Unpacking the relationship between empowering leadership and service-oriented citizenship behaviors: a multilevel approach.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 5, p. 558, doi. 10.1007/s11747-014-0370-0
- By:
- Publication type:
- Article
Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor-sponsee similarity.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 5, p. 490, doi. 10.1007/s11747-014-0373-x
- By:
- Publication type:
- Article
Does marketing and sales integration always pay off? Evidence from a social capital perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 5, p. 511, doi. 10.1007/s11747-014-0375-8
- By:
- Publication type:
- Article
The strategic role of the sales force: perceptions of senior sales executives.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 5, p. 471, doi. 10.1007/s11747-014-0377-6
- By:
- Publication type:
- Article
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 5, p. 528, doi. 10.1007/s11747-013-0357-2
- By:
- Publication type:
- Article