When do incentives work in channels of distribution?
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 4, p. 361, doi. 10.1007/s11747-013-0364-3
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2014 AND VI 42 AND IP 4
Results: 7
1
2
The utility of item response modeling in marketing research.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 4, p. 337, doi. 10.1007/s11747-014-0391-8
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- Article
3
Coping with information requests in marketing exchanges: an examination of pre-post affective control and behavioral coping.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 4, p. 415, doi. 10.1007/s11747-013-0361-6
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- Publication type:
- Article
4
Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 4, p. 430, doi. 10.1007/s11747-013-0363-4
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- Article
5
The financial contribution of customer-oriented marketing capability.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 4, p. 380, doi. 10.1007/s11747-013-0353-6
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- Publication type:
- Article
6
Unjustified prices: environmental drivers of managers' propensity to overprice.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 4, p. 452, doi. 10.1007/s11747-013-0356-3
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- Publication type:
- Article
7
As they sow, so shall they reap: customers' influence on customer satisfaction at the customer interface.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 4, p. 400, doi. 10.1007/s11747-013-0355-4
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- Publication type:
- Article