Works matching IS 00920703 AND DT 2014 AND VI 42 AND IP 3

Results: 7

A longitudinal analysis of supplier involvement in buyers' new product development: working relations, inter-dependence, co-innovation, and performance outcomes.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 291, doi. 10.1007/s11747-013-0360-7

By:

Yeniyurt, Sengun;
Henke, John;
Yalcinkaya, Goksel

Publication type:

Article

Dynamic relationships among R&D, advertising, inventory and firm performance.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 277, doi. 10.1007/s11747-013-0359-0

By:

Sridhar, Shrihari;
Narayanan, Sriram;
Srinivasan, Raji

Publication type:

Article

Who should be in power to encourage product program innovativeness, R&D or marketing?

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 264, doi. 10.1007/s11747-013-0354-5

By:

Stock, Ruth;
Reiferscheid, Ines

Publication type:

Article

Enhancing television advertising: same-language subtitles can improve brand recall, verbal memory, and behavioral intent.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 322, doi. 10.1007/s11747-013-0358-1

By:

Brasel, S.;
Gips, James

Publication type:

Article

How brand innovativeness creates advertising flexibility.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 309, doi. 10.1007/s11747-013-0352-7

By:

Barone, Michael;
Jewell, Robert

Publication type:

Article

The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines.

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 223, doi. 10.1007/s11747-013-0362-5

By:

Clark, Terry;
Key, Thomas;
Hodis, Monica;
Rajaratnam, Daniel

Publication type:

Article

Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?

Published in:

Journal of the Academy of Marketing Science, 2014, v. 42, n. 3, p. 242, doi. 10.1007/s11747-013-0366-1

By:

Eisenbeiss, Maik;
Cornelißen, Markus;
Backhaus, Klaus;
Hoyer, Wayne

Publication type:

Article