Works matching IS 00920703 AND DT 2014 AND VI 42 AND IP 2
Results: 7
Exploring impulse buying in services: toward an integrative framework.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 154, doi. 10.1007/s11747-013-0346-5
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- Article
Do institutional investors pay attention to customer satisfaction and why?
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 119, doi. 10.1007/s11747-013-0342-9
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- Article
How do the success factors driving repurchase intent differ between male and female customers?
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 171, doi. 10.1007/s11747-013-0344-7
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- Article
Delusive perception-antecedents and consequences of salespeople's misperception of customer commitment.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 137, doi. 10.1007/s11747-013-0347-4
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- Article
Buyers' perceived switching costs and switching: a meta-analytic assessment of their antecedents.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 186, doi. 10.1007/s11747-013-0349-2
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- Article
Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 103, doi. 10.1007/s11747-013-0343-8
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- Article
The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model.
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- Journal of the Academy of Marketing Science, 2014, v. 42, n. 2, p. 205, doi. 10.1007/s11747-013-0350-9
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- Article