On the role of the RBV in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 22, doi. 10.1007/s11747-013-0335-8
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2014 AND VI 42 AND IP 1
Results: 8
1
2
The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 71, doi. 10.1007/s11747-013-0339-4
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- Publication type:
- Article
3
How marketing scholars might help address issues in resource-based theory.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 24, doi. 10.1007/s11747-013-0351-8
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- Publication type:
- Article
4
Firm-hosted online brand communities and new product success.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 29, doi. 10.1007/s11747-013-0334-9
- By:
- Publication type:
- Article
5
When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 90, doi. 10.1007/s11747-013-0345-6
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- Publication type:
- Article
6
An outside-in approach to resource-based theories.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 27, doi. 10.1007/s11747-013-0348-3
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- Publication type:
- Article
7
The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 49, doi. 10.1007/s11747-013-0337-6
- By:
- Publication type:
- Article
8
Resource-based theory in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 1, p. 1, doi. 10.1007/s11747-013-0336-7
- By:
- Publication type:
- Article