Building an innovation base: exploring the role of acquisition behavior.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 705, doi. 10.1007/s11747-013-0329-6
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- Article
Works matching IS 00920703 AND DT 2013 AND VI 41 AND IP 6
Results: 6
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Human brands and mutual choices: an investigation of the marketing assistant professor job market.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 722, doi. 10.1007/s11747-013-0341-x
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- Publication type:
- Article
3
It's a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 625, doi. 10.1007/s11747-013-0333-x
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- Publication type:
- Article
4
Demand-side inertia factors and their benefits for innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 649, doi. 10.1007/s11747-013-0332-y
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- Publication type:
- Article
5
The effects of company offshoring strategies on consumer responses.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 683, doi. 10.1007/s11747-013-0340-y
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- Publication type:
- Article
6
Receiver responses to rewarded referrals: the motive inferences framework.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 669, doi. 10.1007/s11747-013-0327-8
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- Publication type:
- Article