Works matching IS 00920703 AND DT 2013 AND VI 41 AND IP 3
Results: 7
Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 300, doi. 10.1007/s11747-012-0316-3
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- Article
Positioning person brands in established organizational fields.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 373, doi. 10.1007/s11747-012-0309-2
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Overcoming the 'recency trap' in customer relationship management.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 320, doi. 10.1007/s11747-012-0312-7
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Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance: a contingency approach.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 283, doi. 10.1007/s11747-012-0306-5
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- Article
Math anxiety and its effects on consumers' preference for price promotion formats.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 271, doi. 10.1007/s11747-012-0313-6
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- Article
'Buying status' by choosing or rejecting luxury brands and their counterfeits.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 357, doi. 10.1007/s11747-012-0314-5
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- Article
Customer positivity and participation in services: an empirical test in a health care context.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 3, p. 338, doi. 10.1007/s11747-012-0307-4
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- Article