'Greening' the marketing mix: do firms do it and does it pay off?
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 151, doi. 10.1007/s11747-012-0317-2
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2013 AND VI 41 AND IP 2
Results: 7
1
2
Exploring the dynamics of antecedents to consumer-brand identification with a new brand.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 234, doi. 10.1007/s11747-012-0301-x
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- Article
3
It's not easy being green: the effects of attribute tradeoffs on green product preference and choice.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 171, doi. 10.1007/s11747-012-0305-6
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- Article
4
Perceptions versus performance when managing extensions: new evidence about the role of fit between a parent brand and an extension.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 253, doi. 10.1007/s11747-011-0292-z
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- Article
5
Incumbents' defense strategies: a comparison of deterrence and shakeout strategy based on evolutionary game theory.
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- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 185, doi. 10.1007/s11747-011-0299-5
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- Article
6
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 206, doi. 10.1007/s11747-011-0295-9
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- Publication type:
- Article
7
Critical service logic: making sense of value creation and co-creation.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 133, doi. 10.1007/s11747-012-0308-3
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- Article