Works matching IS 00920703 AND DT 2011 AND VI 39 AND IP 6
Results: 8
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 846, doi. 10.1007/s11747-010-0219-0
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- Article
The impact of customer satisfaction on CEO bonuses.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 828, doi. 10.1007/s11747-010-0218-1
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- Article
When does salespeople's customer orientation lead to customer loyalty? The differential effects of relational and functional customer orientation.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 795, doi. 10.1007/s11747-010-0220-7
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- Article
How does product program innovativeness affect customer satisfaction? A comparison of goods and services.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 813, doi. 10.1007/s11747-010-0215-4
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- Article
Worth waiting for: increasing satisfaction by making consumers wait.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 889, doi. 10.1007/s11747-010-0222-5
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- Article
Patterns and performance outcomes of innovation orientation.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 870, doi. 10.1007/s11747-010-0225-2
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- Article
The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators.
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- Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 906, doi. 10.1007/s11747-010-0224-3
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- Article
Establishing human brands: determinants of placement success for first faculty positions in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 6, p. 922, doi. 10.1007/s11747-010-0221-6
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- Article