Marketing and the multinational: extending internalisation theory.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 492, doi. 10.1007/s11747-010-0243-0
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2011 AND VI 39 AND IP 4
Results: 10
1
2
The trade-off of servicing empowerment on employees' service performance: examining the underlying motivation and workload mechanisms.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 609, doi. 10.1007/s11747-011-0250-9
- By:
- Publication type:
- Article
3
Markets as networks: implications for strategy-making.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 484, doi. 10.1007/s11747-010-0235-0
- By:
- Publication type:
- Article
4
Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 537, doi. 10.1007/s11747-010-0237-y
- By:
- Publication type:
- Article
5
The impact of product market strategy-organizational culture fit on business performance.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 555, doi. 10.1007/s11747-010-0238-x
- By:
- Publication type:
- Article
6
Institutional pressures and marketing ethics initiatives: the focal role of organizational identity.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 574, doi. 10.1007/s11747-010-0246-x
- By:
- Publication type:
- Article
7
Franchise branding: an organizational identity perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 629, doi. 10.1007/s11747-011-0252-7
- By:
- Publication type:
- Article
8
Toward a theory of the boundary-spanning marketing organization and insights from 31 organization theories.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 509, doi. 10.1007/s11747-011-0253-6
- By:
- Publication type:
- Article
9
Exploring CRM effectiveness: an institutional theory perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 592, doi. 10.1007/s11747-011-0248-3
- By:
- Publication type:
- Article
10
Marketing and organization theory: opportunities for synergy.
- Published in:
- 2011
- By:
- Publication type:
- Editorial