Works matching IS 00920703 AND DT 2010 AND VI 38 AND IP 6


Results: 8
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    Customer value impact of sales contests.

    Published in:
    Journal of the Academy of Marketing Science, 2010, v. 38, n. 6, p. 775, doi. 10.1007/s11747-010-0187-4
    By:
    • Garrett, Jason;
    • Gopalakrishna, Srinath
    Publication type:
    Article