The role of method: some parting thoughts from a departing editor.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
Works matching IS 00920703 AND DT 2009 AND VI 37 AND IP 4
Results: 9
1
2
Creating commitment and loyalty behavior among retailers: what are the roles of service quality and satisfaction?
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 440, doi. 10.1007/s11747-009-0148-y
- By:
- Publication type:
- Article
3
Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 504, doi. 10.1007/s11747-009-0147-z
- By:
- Publication type:
- Article
4
Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 455, doi. 10.1007/s11747-009-0144-2
- By:
- Publication type:
- Article
5
Customer-directed selling behaviors and performance: a comparison of existing perspectives.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 422, doi. 10.1007/s11747-009-0142-4
- By:
- Publication type:
- Article
6
Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 470, doi. 10.1007/s11747-009-0138-0
- By:
- Publication type:
- Article
7
What makes strategy making across the sales-marketing interface more successful?
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 400, doi. 10.1007/s11747-009-0132-6
- By:
- Publication type:
- Article
8
Susceptibility to and impact of interpersonal influence in an investment context.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 488, doi. 10.1007/s11747-008-0128-7
- By:
- Publication type:
- Article
9
Driving forces of coordination costs in distributor--supplier relationships: toward a middle-range theory.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 4, p. 384, doi. 10.1007/s11747-008-0126-9
- By:
- Publication type:
- Article