Works matching IS 00920703 AND DT 2009 AND VI 37 AND IP 1
Results: 12
Drucker's insights on market orientation and innovation: implications for emerging areas in high-technology marketing.
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- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 85, doi. 10.1007/s11747-008-0101-5
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- Article
Bounded goodness: marketing implications of Drucker on corporate responsibility.
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- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 73, doi. 10.1007/s11747-008-0110-4
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- Article
An examination of Peter Drucker's work from an institutional perspective: How institutional innovation creates value leadership.
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- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 61, doi. 10.1007/s11747-008-0104-2
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- Article
Peter Drucker on marketing: an exploration of five tenets.
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- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 47, doi. 10.1007/s11747-008-0099-8
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- Article
A frustrated quest for community.
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- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 44, doi. 10.1007/s11747-008-0100-6
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- Article
Marketing IS management: The wisdom of Peter Drucker.
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- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 20, doi. 10.1007/s11747-008-0102-4
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- Article
Rethinking marketing: Peter Drucker's challenge.
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- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 28, doi. 10.1007/s11747-008-0106-0
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- Article
Marketing and innovation in the Drucker Management System.
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- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 35, doi. 10.1007/s11747-008-0098-9
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- Article
Lafley on Drucker: an interview with A.G. Lafley, Chairman and CEO of Procter & Gamble Co.
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- 2009
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- Publication type:
- Interview
Peter Drucker--the grandfather of marketing: an interview with Dr. Philip Kotler.
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- 2009
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- Interview
Drucker on marketing: an interview with Peter Drucker.
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- 2009
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- Publication type:
- Interview
A tribute to Peter Drucker: editors' introduction to the special issue.
- Published in:
- Journal of the Academy of Marketing Science, 2009, v. 37, n. 1, p. 1, doi. 10.1007/s11747-008-0113-1
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- Article