Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 578, doi. 10.1007/s11747-008-0121-1
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2008 AND VI 36 AND IP 4
Results: 9
1
2
Better him than me: social comparison theory and service recovery.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 565, doi. 10.1007/s11747-008-0109-x
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- Publication type:
- Article
3
Individual differences in perceptions of service failure and recovery: the role of race and discriminatory bias.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 552, doi. 10.1007/s11747-008-0089-x
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- Publication type:
- Article
4
Including the effects of prior and recent contact effort in a customer scoring model for database marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 538, doi. 10.1007/s11747-008-0086-0
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- Publication type:
- Article
5
The effect of incidental affect on preference for the status quo.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 522, doi. 10.1007/s11747-008-0084-2
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- Publication type:
- Article
6
Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 501, doi. 10.1007/s11747-008-0097-x
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- Publication type:
- Article
7
The market value impact of indirect ties within technology alliances.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 488, doi. 10.1007/s11747-008-0108-y
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- Publication type:
- Article
8
Commitment to a friend, a service provider, or a service company--are they distinctions worth making?
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 473, doi. 10.1007/s11747-008-0107-z
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- Publication type:
- Article
9
Consumer brand relationships: an investigation of two alternative models.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 4, p. 443, doi. 10.1007/s11747-008-0115-z
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- Publication type:
- Article