Works matching IS 00920703 AND DT 2008 AND VI 36 AND IP 3
Results: 14
Resale Price Agreements no Longer Prohibited.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 439
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Censorship, compelled speech, and marketing sexually explicit video games.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 438
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Flavor trademark hard for the TTAB to swallow.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 437
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Trademark Parody Gives Louis Vuitton Something To Chew On.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 435
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Making Sense of Trademark Dilution (again): The Trademark Dilution Revision Act of 2006.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 434
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Choosing options for products: the effects of mixed bundling on consumers' inferences and choices.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 423, doi. 10.1007/s11747-007-0083-8
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Assessing response styles across modes of data collection.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 409, doi. 10.1007/s11747-007-0077-6
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Consumer creations of product meaning in the context of African-style clothing.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 395, doi. 10.1007/s11747-007-0057-x
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Harmonizing conflict in husband-wife purchase decision making: perceived fairness and spousal influence dynamics.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 378, doi. 10.1007/s11747-007-0079-4
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The dual role of price: decomposing consumers' reactions to price.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 359
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Organizational antecedents to and consequences of service business orientations in manufacturing companies.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 337, doi. 10.1007/s11747-008-0085-1
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Influence of customer participation on creating and sharing of new product value.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 322, doi. 10.1007/s11747-007-0082-9
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The effects of exposure-order and market entry-information on brand preference: a dual process model.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 309, doi. 10.1007/s11747-007-0073-x
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First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 3, p. 293
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