The service-dominant logic and the future of marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 11, doi. 10.1007/s11747-007-0075-8
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2008 AND VI 36 AND IP 1
Results: 15
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Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 152, doi. 10.1007/s11747-007-0067-8
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- Article
3
Managing innovation through customer coproduced knowledge in electronic services: An exploratory study.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 138, doi. 10.1007/s11747-007-0064-y
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- Article
4
The effects of customer participation in co-created service recovery.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 123, doi. 10.1007/s11747-007-0059-8
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- Article
5
Trying to prosume: toward a theory of consumers as co-creators of value.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 109, doi. 10.1007/s11747-007-0060-2
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- Publication type:
- Article
6
A descriptive model of the consumer co-production process.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 97, doi. 10.1007/s11747-007-0061-1
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- Publication type:
- Article
7
Managing the co-creation of value.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 83, doi. 10.1007/s11747-007-0070-0
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- Publication type:
- Article
8
The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 67, doi. 10.1007/s11747-007-0063-z
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- Article
9
An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 54, doi. 10.1007/s11747-007-0066-9
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- Publication type:
- Article
10
Marketing with integrity: ethics and the service-dominant logic for marketing.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 39, doi. 10.1007/s11747-007-0062-0
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- Article
11
Why "service"?
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 25, doi. 10.1007/s11747-007-0068-7
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- Publication type:
- Article
12
Service-dominant logic and resource theory.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 21, doi. 10.1007/s11747-007-0072-y
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- Publication type:
- Article
13
Service-dominant logic: continuing the evolution.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 1, doi. 10.1007/s11747-007-0069-6
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- Publication type:
- Article
14
Fundamentals of service science.
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- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 18, doi. 10.1007/s11747-007-0058-9
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- Publication type:
- Article
15
Extending the service-dominant logic: from customer centricity to balanced centricity.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 1, p. 15, doi. 10.1007/s11747-007-0065-x
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- Publication type:
- Article