Results: 15
Sixth Circuit Decision Protects Secondary Market for Printer Cartridges.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 245
- By:
- Publication type:
- Article
This Is Not Your Mommy's "Barbie" or Is She? A Cultural Icon Struggles to Maintain Her Reputation.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 243
- By:
- Publication type:
- Article
Just Say It, If You Dare.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 242
- By:
- Publication type:
- Article
Study Abroad: Perspectives and Experiences From Business Schools Advances in International Marketing, Vol. 13.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Market Orientation, Corporate Culture and Business Performance.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
The Craft of Scientific Presentations: Critical Steps to Succeed and Critical Errors to Avoid.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Peggy Cunningham, Editor.
- Published in:
- 2005
- By:
- Publication type:
- Editorial
Contractual Governance, Relational Governance, and the Performance of Interfirm Service Exchanges: The Influence of Boundary-Spanner Closeness.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 217, doi. 10.1177/0092070304270729
- By:
- Publication type:
- Article
Micro-Level Product-Market Dynamics: Shared Knowledge and Its Relationship to Market Development.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 197, doi. 10.1177/0092070304269839
- By:
- Publication type:
- Article
Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 184
- By:
- Publication type:
- Article
Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 169, doi. 10.1177/0092070304269111
- By:
- Publication type:
- Article
Managing Corporate Identity: An internal Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 153, doi. 10.1177/0092070304268920
- By:
- Publication type:
- Article
Views From Consumers Next in Line: The Fundamental Attribution Error in a Service Setting.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 139, doi. 10.1177/0092070304268627
- By:
- Publication type:
- Article
Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context.
- Published in:
- Journal of the Academy of Marketing Science, 2005, v. 33, n. 2, p. 123, doi. 10.1177/0092070304268417
- By:
- Publication type:
- Article