Works matching IS 00920703 AND DT 2004 AND VI 32 AND IP 4
Results: 10
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 471, doi. 10.1177/0092070304267963
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E-Mail Communication as "Advertising and Promotion" Under the Lanham Act: Analogy to Offline Cases and Limited New Precedents.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 469
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Do Not Call Regulation Survives Constitutional Scrutiny.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 468
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Reviews of Books.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 461, doi. 10.1177/0092070304269506
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French Versus American Consumers' Attachment of Value to a Product in a Common Consumption Context: A Cross-National Comparison.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 437, doi. 10.1177/0092070304265697
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An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 418, doi. 10.1177/0092070304267551
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Modeling the Patient-Physician Service Encounter: Improving Patient Outcomes.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 403, doi. 10.1177/0092070304265627
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The Adaptive Consequences of Pride in Personal Selling.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 386, doi. 10.1177/0092070304267105
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The Paradox of a Marketing Planning Capability.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 371, doi. 10.1177/0092070304265217
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Accessing Academic Research Through an E-Database: Issue of Journal Quality and Knowledge Use.
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- Journal of the Academy of Marketing Science, 2004, v. 32, n. 4, p. 369, doi. 10.1177/0092070304267963
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- Article