Firm-to-Firm and Interpersonal Relationships: Perspectives from Advertising Agency Account Managers.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 312, doi. 10.1177/0092070304264989
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2004 AND VI 32 AND IP 3
Results: 10
1
2
Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 251, doi. 10.1177/0092070304264262
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- Publication type:
- Article
3
Intergeneration Time Effects.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 361, doi. 10.1177/0092070304265486
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- Publication type:
- Article
4
Multigeneration Innovation Diffusion and Intergeneration Time: A Cautionary Note.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 357, doi. 10.1177/0092070304263331
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- Publication type:
- Article
5
Testing a Negotiation Model on Canadian Anglophone and Mexican Exporters.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 345, doi. 10.1177/0092070304266123
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- Publication type:
- Article
6
The Role of Contingency Awareness, Involvement, and Need for Cognition in Attitude Formation.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 329, doi. 10.1177/0092070303257646
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- Publication type:
- Article
7
Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 219, doi. 10.1177/0092070304263334
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- Publication type:
- Article
8
Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 293, doi. 10.1177/0092070304263330
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- Publication type:
- Article
9
The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 271, doi. 10.1177/0092070304263341
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- Publication type:
- Article
10
A Three-Component Model of Customer Commitment to Service Providers.
- Published in:
- Journal of the Academy of Marketing Science, 2004, v. 32, n. 3, p. 234, doi. 10.1177/0092070304263332
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- Publication type:
- Article