'Material Differences' in Gray Market Goods: A Rose Is a Rose Is a Rose?
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 216, doi. 10.1177/0092070303031002015
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2003 AND VI 31 AND IP 2
Results: 14
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2
Are Mailing Lists Protected Free Speech? Despite Dissent, the Supreme Court Remains Silent.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 214, doi. 10.1177/0092070303031002014
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- Publication type:
- Article
3
Level Playing Field: Income From Subscriptions and Advertising.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 213, doi. 10.1177/0092070303031002013
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- Publication type:
- Article
4
Global Brains: Knowledge and Competencies for the 21st Century (Book).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
5
Defining Markets Defining Moments (Book).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
6
Foundations of Marketing Theory: Toward a General Theory of Marketing (Book).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
7
The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
8
Reviews of Books.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
9
An Empirical Test of Trust-Building Processes and Outcomes in Sales Manager--Salesperson Relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 189, doi. 10.1177/0092070302250902
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- Publication type:
- Article
10
Effect of Environmental Dynamism on Relational Governance in Manufacturer-Supplier Relationships: A Contingency Framework and an Empirical Test.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 176, doi. 10.1177/0092070302250901
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- Publication type:
- Article
11
Factors Influencing the Likelihood of Customer Defection: The Role of Consumer Knowledge.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 164, doi. 10.1177/0092070302250900
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- Publication type:
- Article
12
The Structure of Reseller Goals and Performance in Marketing Channels.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 146, doi. 10.1177/0092070302250899
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- Publication type:
- Article
13
Service Failure and Recovery: The Impact of Relationship Factors on Customer Satisfaction.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 127, doi. 10.1177/0092070302250898
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- Publication type:
- Article
14
Consumer Switching Costs: A Typology, Antecedents, and Consequences.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 109, doi. 10.1177/0092070302250897
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- Publication type:
- Article