Works matching IS 00920703 AND DT 2001 AND VI 29 AND IP 1

Results: 11

Marketing and the Law.

Published in:

Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 108, doi. 10.1177/0092070301291011

By:

Morales, Ann C.;
Cava, Anita;
Sacasas, René;
Samuels, Linda B.;
Samuels, Jeffrey M.;
McCubbins, Tipton F.;
Liddell, Pearson;
Moore, Melissa;
Moore, Robert

Publication type:

Article

Creative Strategy in Direct Marketing (Book Review).

Published in:

2001

By:

dsad;
Bravo, Sandra J.

Publication type:

Book Review

High Visibility (Book Review).

Published in:

2001

By:

asdfas;
Coulter, Ron

Publication type:

Book Review

How Advertising Works (Book Review).

Published in:

2001

By:

sdadas;
Barry, Ann Marie

Publication type:

Book Review

Personalities and Products (Book Review).

Published in:

2001

By:

Cunningham, Peggy;
Parker, Rick

Publication type:

Book Review

Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity.

Published in:

Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 70, doi. 10.1177/0092070301291005

By:

Low, George S.;
Mohr, Jakki J.

Publication type:

Article

Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics.

Published in:

Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 89, doi. 10.1177/0092070301291006

By:

Troy, Lisa C.;
Szymanski, David M.;
Varadarajan, P. Rajan

Publication type:

Article

Marketing Implementation in Smaller Organizations: Definition, Framework, and Propositional Inventory.

Published in:

Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 50, doi. 10.1177/0092070301291004

By:

Sashittal, Hemant C.;
Jassawalla, Avan R.

Publication type:

Article

The Impact of Research Design on Consumer Price Recall Accuracy: An Integrative Review.

Published in:

Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 36, doi. 10.1177/0092070301291003

By:

Estelami, Hooman;
Lehmann, Donald R.

Publication type:

Article

Customer Satisfaction: A Meta-Analysis of the Empirical Evidence.

Published in:

Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 16, doi. 10.1177/0092070301291002

By:

Szymanski, David M.;
Henard, David H.

Publication type:

Article

The Role of Interpersonal Liking in Building Trust in Long-Term Channel Relationships.

Published in:

Journal of the Academy of Marketing Science, 2001, v. 29, n. 1, p. 3, doi. 10.1177/0092070301291001

By:

Nicholson, Carolyn Y.;
Compeau, Larry D.;
Sethi, Rajesh

Publication type:

Article