Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 2000 AND VI 28 AND IP 2
Results: 16
1
2
Marketing and the Law.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 316, doi. 10.1177/0092070300282012
- By:
- Publication type:
- Article
3
Listening to the Voice of the Customer: 16 Steps to a Successful Customer Satisfaction Program.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
4
Communicating With Customers: Service Approaches, Ethics, and Impact.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
5
Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
6
The Role of Slotting Fees and Introductory Allowances in Retail Buyers' New-Product Acceptance Decisions.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 291, doi. 10.1177/0092070300282009
- By:
- Publication type:
- Article
7
Fabled Services.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
8
Development and Validation of Scales to Measure Attitudes Influencing Monetary Donations to Charitable Organizations.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 299, doi. 10.1177/0092070300282010
- By:
- Publication type:
- Article
9
The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 248, doi. 10.1177/0092070300282006
- By:
- Publication type:
- Article
10
The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 278, doi. 10.1177/0092070300282008
- By:
- Publication type:
- Article
11
An Integrated Model of Sales Managers' Communication Practices.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 263, doi. 10.1177/0092070300282007
- By:
- Publication type:
- Article
12
The Effect of Market Orientation on Product Innovation.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 239, doi. 10.1177/0092070300282005
- By:
- Publication type:
- Article
13
Determinants of Sports Sponsorship Response.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 227, doi. 10.1177/0092070300282004
- By:
- Publication type:
- Article
14
Interimistic Relational Exchange: Conceptualization and Propositional Development.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 212, doi. 10.1177/0092070300282003
- By:
- Publication type:
- Article
15
An Examination of Selected Marketing Mix Elements and Brand Equity.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 195, doi. 10.1177/0092070300282002
- By:
- Publication type:
- Article
16
Contracts, Norms, and Plural Form Governance.
- Published in:
- Journal of the Academy of Marketing Science, 2000, v. 28, n. 2, p. 180, doi. 10.1177/0092070300282001
- By:
- Publication type:
- Article