Works matching IS 00920703 AND DT 2000 AND VI 28 AND IP 1
Results: 15
The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 168, doi. 10.1177/0092070300281015
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Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 150, doi. 10.1177/0092070300281014
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Technology Infusion in Service Encounters.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 138, doi. 10.1177/0092070300281013
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Cultivating Service Brand Equity.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 128, doi. 10.1177/0092070300281012
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Intelligence Generation and Superior Customer Value.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 120, doi. 10.1177/0092070300281011
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Beyond Market Orientation: When Customers and Suppliers Disagree.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 109, doi. 10.1177/0092070300281010
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Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 95, doi. 10.1177/0092070300281009
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Should We Delight the Customer?
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 86, doi. 10.1177/0092070300281008
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Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 67
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The Antecedents and Consequences of Customer-Centric Marketing.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 55, doi. 10.1177/0092070300281006
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Market-Driven Versus Driving Markets.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 45, doi. 10.1177/0092070300281005
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Developing New Rules for New Markets.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 31, doi. 10.1177/0092070300281004
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Managing Market Relationships.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 24, doi. 10.1177/0092070300281003
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Understanding the Relationships Among Brands, Consumers, and Resellers.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 17, doi. 10.1177/0092070300281002
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Serving Customers and Consumers Effectively in the Twenty-First Century: A Conceptual Framework and Overview.
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- Journal of the Academy of Marketing Science, 2000, v. 28, n. 1, p. 9, doi. 10.1177/0092070300281001
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- Article