Cybermarketing: Your Interactive Marketing Consultant (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1999 AND VI 27 AND IP 3
Results: 14
1
2
Cybertalk That Sells (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
3
Marketing and the Law.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 384, doi. 10.1177/0092070399273009
- By:
- Publication type:
- Article
4
Theory and External Validity.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 367, doi. 10.1177/0092070399273007
- By:
- Publication type:
- Article
5
New Strategies for Marketing Information Technology (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
6
Electronic Marketing and the Consumer (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
7
The Emerging High-Tech Consumer: A Market Profile and Marketing Strategy Implications (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
8
Sense and Respond: Capturing Value in the Network Era (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
9
A Vision of Theory, Research, and the Future of Business Schools.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 359, doi. 10.1177/0092070399273006
- By:
- Publication type:
- Article
10
Experimentation in the 21st Century: The Importance of External Validity.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 349, doi. 10.1177/0092070399273005
- By:
- Publication type:
- Article
11
Analyzing the Commitment-Loyalty Link in Service Contexts.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 333, doi. 10.1177/0092070399273004
- By:
- Publication type:
- Article
12
Managing Trade Promotions in the Context of Market Power.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 320, doi. 10.1177/0092070399273003
- By:
- Publication type:
- Article
13
The Link Between Attractiveness of `Extrabrand' Attributes and the Adoption of Innovations.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 306, doi. 10.1177/0092070399273002
- By:
- Publication type:
- Article
14
The Contingent Effect of Specific Asset Investments on Joint Action in Manufacturer-Supplier Relationships: An Empirical Test of the Moderating Role of Reciprocal Asset Investments, Uncertainty, and Trust.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 3, p. 291, doi. 10.1177/0092070399273001
- By:
- Publication type:
- Article