McDonaldization Revisited: Critical Essays on Consumer Culture (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1999 AND VI 27 AND IP 2
Results: 14
1
2
Business to Business Marketing (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
3
Marketing Campaigns (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
4
Marketing Strategy: Customers and Competition (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
5
Market-Led Strategic Change: Transforming the Process of Going to Market (Book).
- Published in:
- 1999
- By:
- Publication type:
- Book Review
6
Sampling in the Twenty-First Century.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 269, doi. 10.1177/0092070399272010
- By:
- Publication type:
- Article
7
Trademark Dilution and the Practice of Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 255, doi. 10.1177/0092070399272009
- By:
- Publication type:
- Article
8
Personal Selling and Sales Management: A Relationship Marketing Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 241, doi. 10.1177/0092070399272008
- By:
- Publication type:
- Article
9
Organizing and Managing Channels of Distribution.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 226, doi. 10.1177/0092070399272007
- By:
- Publication type:
- Article
10
Remembering Versus Knowing: Issues in Buyers' Processing of Price Information.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 207, doi. 10.1177/0092070399272006
- By:
- Publication type:
- Article
11
The Role of Emotions in Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 184, doi. 10.1177/0092070399272005
- By:
- Publication type:
- Article
12
Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 160, doi. 10.1177/0092070399272004
- By:
- Publication type:
- Article
13
The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 144, doi. 10.1177/0092070399272003
- By:
- Publication type:
- Article
14
Marketing Strategy: An Assessment of the State of the Field and Outlook.
- Published in:
- Journal of the Academy of Marketing Science, 1999, v. 27, n. 2, p. 120, doi. 10.1177/0092070399272002
- By:
- Publication type:
- Article