The Global Marketing Imperative: Positioning Your Company for the New World of Business (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1996 AND VI 24 AND IP 4
Results: 17
1
2
GlobalWork: Bridging Distance, Culture, and Time (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
3
Anticipation of Injurious Consumption Outcomes and Its Impact on Consumer Attributions of Blame.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 4, p. 314, doi. 10.1177/0092070396244003
- By:
- Publication type:
- Article
4
European Retailing's Vanishing Borders (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
5
Marketing's Role in Economic Development (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
6
Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology Diffusion.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 4, p. 328, doi. 10.1177/0092070396244004
- By:
- Publication type:
- Article
7
The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in Intraorganizational Relationships.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 4, p. 299, doi. 10.1177/0092070396244002
- By:
- Publication type:
- Article
8
Why TQM Fails and What to Do About It (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
9
Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
10
Better Change: Best Practices for Transforming Your Organization (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
11
Total Quality Marketing: The Key to Regaining Market Shares (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
12
Total Quality in Marketing (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
13
The Success Paradigm: Creating Organizational Effectiveness Through Quality and Strategy (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
14
Reversed-Polarity Items and Scale Unidimensionality.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 4, p. 366, doi. 10.1177/0092070396244007
- By:
- Publication type:
- Article
15
When Consumers Complain: A Path Analysis of the Key Antecedents of Consumer Complaint Response Estimates.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 4, p. 350, doi. 10.1177/0092070396244006
- By:
- Publication type:
- Article
16
The Effects of the Service Environment on Affect and Consumer Perception of Waiting Time: An Analysis of an Industrial Technology Diffusion.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 4, p. 338, doi. 10.1177/0092070396244005
- By:
- Publication type:
- Article
17
The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMS.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 4, p. 291, doi. 10.1177/0092070396244001
- By:
- Publication type:
- Article