Managing Imitation Strategies: How Later Entrants Seize Markets From Pioneers (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1996 AND VI 24 AND IP 3
Results: 16
1
2
Consumer Involvement: Concepts and Research (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
3
Consumer Psychology for Marketing (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
4
International Consumer Behavior: Its Impact on Marketing Strategy Development (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
5
Customer Satisfaction Measurement and Management (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
6
The 1-Day Marketing Plan: Organizing and Completing the Plan That Works (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
7
Marketing and Entreprenueurship: Research Ideas and Opportunities (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
8
Marketing Strategy for Small Business (Book).
- Published in:
- 1996
- By:
- Publication type:
- Arts/Entertainment Review
9
Self-Relevance and Purchase Goals: Mapping a Consumer Decision.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 3, p. 232, doi. 10.1177/0092070396243004
- By:
- Publication type:
- Article
10
How to Be More Successful in Your Own Business: Marketing (Book).
- Published in:
- 1996
- By:
- Publication type:
- Arts/Entertainment Review
11
A Proposed Model of External Consumer Information Search.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 3, p. 246, doi. 10.1177/0092070396243005
- By:
- Publication type:
- Article
12
The Impact of Social Influence and Role Expectations on Shopping Center Patronage Intentions.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 3, p. 208, doi. 10.1177/0092070396243002
- By:
- Publication type:
- Article
13
The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 3, p. 219, doi. 10.1177/0092070396243003
- By:
- Publication type:
- Article
14
The Impact of Sales Management Changes on New Product Success.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 3, p. 263, doi. 10.1177/0092070396243007
- By:
- Publication type:
- Article
15
Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 3, p. 257, doi. 10.1177/0092070396243006
- By:
- Publication type:
- Article
16
How Does Sharing a Sales Force Between Multiple Divisions Affect Salespeople?
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 3, p. 195, doi. 10.1177/0092070396243001
- By:
- Publication type:
- Article