Green Marketing: Challenges and Opportunities for the New Marketing Age (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1996 AND VI 24 AND IP 1
Results: 13
1
2
Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
3
An Exploration of Rule Configuration Effects on the Ethical Decision Processes of Advertising Professionals.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 1, p. 66, doi. 10.1007/BF02893938
- By:
- Publication type:
- Article
4
The 22 Immutable Laws of Marketing (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
5
Corporate Realities and Environmental Truths (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
6
Marketing Exchange Relationships, Transactions, and Their Media (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
7
The Rise and Fall of Mass Marketing (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
8
Competing for the Future: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow (Book).
- Published in:
- 1996
- By:
- Publication type:
- Book Review
9
Type IV Error in Marketing Research: The Investigation of ANOVA Interactions.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 1, p. 17, doi. 10.1007/BF02893934
- By:
- Publication type:
- Article
10
A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 1, p. 27, doi. 10.1007/BF02893935
- By:
- Publication type:
- Article
11
A Measure of Service Quality for Retail Stores: Scale Development and Validation.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 1, p. 3, doi. 10.1007/BF02893933
- By:
- Publication type:
- Article
12
Effects of Accountability on Symbolic Information Search and Information Analysis by Organizational Buyers.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 1, p. 57, doi. 10.1007/BF02893937
- By:
- Publication type:
- Article
13
Salespeople's use of Upward Influence Tactics (UITs) in Coping with Role Stress.
- Published in:
- Journal of the Academy of Marketing Science, 1996, v. 24, n. 1, p. 44, doi. 10.1007/BF02893936
- By:
- Publication type:
- Article