Works matching IS 00920703 AND DT 1995 AND VI 23 AND IP 4


Results: 16
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    Introduction to the Special Issue.

    Published in:
    Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 235, doi. 10.1177/009207039502300401
    By:
    • Cravens, David W.
    Publication type:
    Article
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    International Alliances: Why Now?

    Published in:
    Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 301, doi. 10.1177/009207039502300410
    By:
    • Johansson, Johny K.
    Publication type:
    Article
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    Advantageous Alliances.

    Published in:
    Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 297, doi. 10.1177/009207039502300409
    By:
    • Day, George S.
    Publication type:
    Article
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    Relationship Marketing and the Consumer.

    Published in:
    Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 278, doi. 10.1177/009207039502300407
    By:
    • Peterson, Robert A.
    Publication type:
    Article
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