How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising (Book).
- Published in:
- 1994
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1994 AND VI 22 AND IP 2
Results: 11
1
2
Developing, Implementing, and Managing an Effective Marketing Plan (Book).
- Published in:
- 1994
- By:
- Publication type:
- Book Review
3
Marketing Masters: Secrets of America's Best Companies (Book).
- Published in:
- 1994
- By:
- Publication type:
- Book Review
4
Key Aspects of Organizational Buying: Conceptualization and Measurement.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 2, p. 160, doi. 10.1177/0092070394222005
- By:
- Publication type:
- Article
5
Moscow Meets Madison Avenue (Book).
- Published in:
- 1994
- By:
- Publication type:
- Book Review
6
Double Jeopardy in Television Program Choice.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 2, p. 180, doi. 10.1177/0092070394222007
- By:
- Publication type:
- Article
7
A Magazine Taxonomy Based on Customer Overlap.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 2, p. 170, doi. 10.1177/0092070394222006
- By:
- Publication type:
- Article
8
The Effects of Expertise, End Goal, and Product Type on Adoption of Preference Formation Strategy.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 2, p. 146, doi. 10.1177/0092070394222004
- By:
- Publication type:
- Article
9
The Dynamics of Long-Term Business-to-Business Exchange Relationships.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 2, p. 130, doi. 10.1177/0092070394222003
- By:
- Publication type:
- Article
10
Multisource Effects on the Satisfaction Formation Process.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 2, p. 114
- By:
- Publication type:
- Article
11
Customer Loyalty: Toward an Integrated Conceptual Framework.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 2, p. 99, doi. 10.1177/0092070394222001
- By:
- Publication type:
- Article