Can Segmentation Improve Predictive Accuracy in Conjoint Analysis?
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 4, p. 353, doi. 10.1007/BF02894528
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- Publication type:
- Article
Works matching IS 00920703 AND DT 1993 AND VI 21 AND IP 4
Results: 8
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Multi-Item Scale Usage in Marketing Journals: 1980 to 1989.
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 4, p. 339, doi. 10.1007/BF02894526
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- Publication type:
- Article
3
An Empirical Test of Optimal Respondent Weighting in Conjoint Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 4, p. 345, doi. 10.1007/BF02894527
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- Publication type:
- Article
4
Marketing Norms: The Influence of Personal Moral Philosophies and Organizational Ethical Culture.
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 4, p. 331, doi. 10.1007/BF02894525
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- Publication type:
- Article
5
Countries and Their Products: A Cognitive Structure Perspective.
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 4, p. 323, doi. 10.1007/BF02894524
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- Publication type:
- Article
6
Influencing Consumers' Selection of Domestic Versus Imported Products: Implications for Marketing Based on a Model of Helping Behavior.
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 4, p. 307, doi. 10.1007/BF02894523
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- Publication type:
- Article
7
Marketing Controls and Employee Responses: The Moderating Role of Task Characteristics.
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 4, p. 293, doi. 10.1007/BF02894522
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- Publication type:
- Article
8
Decision-Making Time in Organizational Buying Behavior: An Investigation of Its Antecedents.
- Published in:
- Journal of the Academy of Marketing Science, 1993, v. 21, n. 4, p. 281, doi. 10.1007/BF02894521
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- Publication type:
- Article