Acrimony in the Ivory Tower: A Retrospective on Consumer Research.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 345, doi. 10.1007/BF02725211
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1992 AND VI 20 AND IP 4
Results: 13
1
2
The Shifting Paradigm in Marketing Research.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 367, doi. 10.1007/BF02725214
- By:
- Publication type:
- Article
3
Appraising Consumer Research: There's More to Vision than Meets the Eye.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 361, doi. 10.1007/BF02725213
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- Publication type:
- Article
4
Acrimony in the Ivory Tower: Stagnation or Evolution?
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 355, doi. 10.1007/BF02725212
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- Publication type:
- Article
5
Marketing's Contribution to Strategy: The View From a Different Looking Glass.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 335, doi. 10.1007/BF02725210
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- Publication type:
- Article
6
Shifting Perspective on the Shifting Paradigm in Marketing Research: A New Paradigm in Marketing Research.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 379, doi. 10.1007/BF02725216
- By:
- Publication type:
- Article
7
Paradigms, Paradiddles, and Parafoils.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 377, doi. 10.1007/BF02725215
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- Publication type:
- Article
8
Marketing's Contribution to the Strategy Dialogue Revisited.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 331, doi. 10.1007/BF02725209
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- Publication type:
- Article
9
Marketing's Contribution to the Strategy Dialogue.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 323, doi. 10.1007/BF02725208
- By:
- Publication type:
- Article
10
Barriers to Marketing Becoming What It Might Be: Individual vs. Community Costs.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 317, doi. 10.1007/BF02725207
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- Publication type:
- Article
11
What Is Marketing? A Comment on "Marketing Is . . .".
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 313, doi. 10.1007/BF02725206
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- Publication type:
- Article
12
MARKETING IS . . .
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 301, doi. 10.1007/BF02725205
- By:
- Publication type:
- Article
13
Twenty Years of the Journal.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 4, p. 299, doi. 10.1007/BF02725204
- By:
- Publication type:
- Article