Handbook of Research Design and Social Measurement.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1992 AND VI 20 AND IP 3
Results: 15
1
2
Consumer Psychology in Behavioral Perspective.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
3
International Marketing Strategy.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
4
Hearing the Voice of the Market: Competitive Advantage through Creative Use of Market Information.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
5
Scale Development: Theory and Applications.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
6
Underlying Dimensions of Barriers to Market Entry in Consumer Goods Markets.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 275, doi. 10.1007/BF02723416
- By:
- Publication type:
- Article
7
Is Conventional Debriefing Adequate? An Ethical Issue in Consumer Research.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 269, doi. 10.1007/BF02723415
- By:
- Publication type:
- Article
8
Question Order Effects in Taste Testing of Beverages.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 265, doi. 10.1007/BF02723414
- By:
- Publication type:
- Article
9
A Note on the Predictive Validity of the CETSCALE.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 261, doi. 10.1007/BF02723413
- By:
- Publication type:
- Article
10
The Influence of Type of Advertisement, Price, and Source Credibility on Perceived Quality.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 253, doi. 10.1007/BF02723412
- By:
- Publication type:
- Article
11
Cognitive Consistency of Marketing Managers in Ethical Situations.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 245, doi. 10.1007/BF02723411
- By:
- Publication type:
- Article
12
Consideration Set Measurement.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 235, doi. 10.1007/BF02723410
- By:
- Publication type:
- Article
13
An Examination of Free Elicitation and Response Scale Measures of Feelings and Judgments Evoked by Television Advertisements.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 225, doi. 10.1007/BF02723409
- By:
- Publication type:
- Article
14
Observational Data Collection Methods for Services Marketing: An Overview.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 217, doi. 10.1007/BF02723408
- By:
- Publication type:
- Article
15
An Empirical Study of Factors Influencing Innovation Implementation in Industrial Sales Organizations.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 205, doi. 10.1007/BF02723407
- By:
- Publication type:
- Article