The Interface of Marketing and Strategy.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1992 AND VI 20 AND IP 2
Results: 14
1
2
Handbook of Replication: Research in the Behavioral and Social Sciences.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
3
Consumer Culture & Postmodernism.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
4
An Analytic Approach to Marketing Decisions.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
5
Review of Marketing, Vol. 4.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
6
The Evaluation Stage in Marketing Decision Making.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 177, doi. 10.1007/BF02723457
- By:
- Publication type:
- Article
7
Strategy in Advertising: Matching Media and Messages to Market and Motivations.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
8
The Behavioral Perspective Model of Purchase and Consumption: From Consumer Theory to Marketing Practice.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 189, doi. 10.1007/BF02723458
- By:
- Publication type:
- Article
9
Conceptualization and Operationalization of Retail Store Image: A Case of Rival Middle-Level Theories.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 165, doi. 10.1007/BF02723456
- By:
- Publication type:
- Article
10
A Theory of Role Stress in Boundary Spanning Positions of Marketing Organizations.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 155, doi. 10.1007/BF02723455
- By:
- Publication type:
- Article
11
The Market Phenomenon: An Alternative Theory and Some Metatheoretical Research Considerations.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 143, doi. 10.1007/BF02723454
- By:
- Publication type:
- Article
12
Industrial Organization Economics and Alderson's General Theory of Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 135, doi. 10.1007/BF02723453
- By:
- Publication type:
- Article
13
A General Framework for Explaining Internal vs. External Exchange.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 119, doi. 10.1007/BF02723452
- By:
- Publication type:
- Article
14
The Reconciliation of Humanism and Positivism in the Practice of Consumer Research: A View from the Trenches.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 2, p. 107, doi. 10.1007/BF02723451
- By:
- Publication type:
- Article