Book reviews.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1992 AND VI 20 AND IP 1
Results: 15
1
2
A test of the convergent validity of self-explicated and decompositional conjoint measurement.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 37, doi. 10.1007/BF02723474
- By:
- Publication type:
- Article
3
Developing customer orientation among service employees.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 27, doi. 10.1007/BF02723473
- By:
- Publication type:
- Article
4
Success-producer and failure-preventer marketing skills: A social learning theory interpretation.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 17, doi. 10.1007/BF02723472
- By:
- Publication type:
- Article
5
Book reviews.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
6
Book reviews.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
7
Book reviews.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
8
Book reviews.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
9
Consumer perceptions of organizations that use cause-related marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 93, doi. 10.1007/BF02723480
- By:
- Publication type:
- Article
10
Channel evolution: A framework for analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 1, doi. 10.1007/BF02723471
- By:
- Publication type:
- Article
11
Exploring the effectiveness of business gifts: A controlled field experiment.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 87, doi. 10.1007/BF02723479
- By:
- Publication type:
- Article
12
Are microcomputers replacing mainframes in marketing research firms?
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 81, doi. 10.1007/BF02723478
- By:
- Publication type:
- Article
13
Expert systems in marketing: Guidelines for development.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 73, doi. 10.1007/BF02723477
- By:
- Publication type:
- Article
14
Measuring customer satisfaction: Fact and artifact.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 61, doi. 10.1007/BF02723476
- By:
- Publication type:
- Article
15
A comparative analysis of two models of behavioral intention.
- Published in:
- Journal of the Academy of Marketing Science, 1992, v. 20, n. 1, p. 49, doi. 10.1007/BF02723475
- By:
- Publication type:
- Article