Marketing and the Law.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 397
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1991 AND VI 19 AND IP 4
Results: 17
1
2
Emotion in Advertising.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
3
Multimethod Research: A Synthesis of Styles.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
4
The Globalization of High Technology Production: Society, Space and Semiconductors in the Restructuring of the Modern World.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
5
Consumption Values and Market Choices: Theory and Applications.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
6
Software review.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 383
- By:
- Publication type:
- Article
7
Global Corporate Intelligence.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
8
A Comment on Patterns of Store Choice and Customer Gain/Loss Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 377, doi. 10.1007/BF02726513
- By:
- Publication type:
- Article
9
Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 363, doi. 10.1007/BF02726512
- By:
- Publication type:
- Article
10
Customer Evaluation of Retail Salespeople Utilizing the SOCO Scale: A Replication, Extension, and Application.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 347, doi. 10.1007/BF02726510
- By:
- Publication type:
- Article
11
The Current Status of Outcomes Assessment in Marketing Education.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 353, doi. 10.1007/BF02726511
- By:
- Publication type:
- Article
12
A Note on Cultural Consistency within the Service Firm: The Effects of Employee Position on Attitudes toward Marketing Culture.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 341, doi. 10.1007/BF02726509
- By:
- Publication type:
- Article
13
Confidence Interval for the Total Advertising Impact and Its Mean Duration under Koyck Models.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 333, doi. 10.1007/BF02726508
- By:
- Publication type:
- Article
14
Comparing Market Areas Using kernel Density Estimation.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 323, doi. 10.1007/BF02726507
- By:
- Publication type:
- Article
15
Predictive Performance of Self-Explicated, Traditional Conjoint, and Hybrid Conjoint Models under Alternative Data Collection Modes.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 309, doi. 10.1007/BF02726505
- By:
- Publication type:
- Article
16
Internal Validity Assessment of Conjoint Estimated Attribute Importance Weights.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 315, doi. 10.1007/BF02726506
- By:
- Publication type:
- Article
17
Resistance to Technological Innovations: An Examination of the Role of Self-Efficacy and Performance Satisfaction.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 4, p. 297, doi. 10.1007/BF02726504
- By:
- Publication type:
- Article