Marketing as Production: The Development of a Concept.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 337, doi. 10.1007/BF02723919
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1990 AND VI 18 AND IP 4
Results: 12
1
2
Historical Research in Marketing: Retrospect and Prospect.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 269, doi. 10.1007/BF02723911
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- Publication type:
- Article
3
Marketing Thought in American Decorative Arts.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 365, doi. 10.1007/BF02723922
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- Publication type:
- Article
4
The Commodity Approach in Marketing Research: Is It Really Obsolete?
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 345, doi. 10.1007/BF02723920
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- Publication type:
- Article
5
A Note on Marketing and the Corporate Annual Report: 1930-1950.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 355, doi. 10.1007/BF02723921
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- Publication type:
- Article
6
Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 329, doi. 10.1007/BF02723918
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- Publication type:
- Article
7
Contribution of Women to U.S. Marketing Thought: The Consumers' Perspective, 1900-1940.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 313, doi. 10.1007/BF02723916
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- Publication type:
- Article
8
The Art of Marketing Research: Selections from Paul F. Lazarsfeld's "Shoe Buying in Zurich" (1933).
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 319, doi. 10.1007/BF02723917
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- Publication type:
- Article
9
Economics, Psychology, and the Literature of the Subdiscipline of Consumer Behavior.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 303, doi. 10.1007/BF02723915
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- Publication type:
- Article
10
Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 293, doi. 10.1007/BF02723914
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- Publication type:
- Article
11
A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 285, doi. 10.1007/BF02723913
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- Publication type:
- Article
12
The Railroad and Movie Industries: Were They Myopic?
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 4, p. 279, doi. 10.1007/BF02723912
- By:
- Publication type:
- Article