Direct Marketing, Direct Selling and the Mature Consumer.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1990 AND VI 18 AND IP 1
Results: 13
1
2
The Design Dimension: The New Competitive Weapon for Business.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
3
The Marketing Edge.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
4
The History of Marketing Thought.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
5
Improved Business Planning Using Competitive Intelligence.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
6
Software Review.
- Published in:
- 1990
- By:
- Publication type:
- Product Review
7
Benefit Segmentation for Fund Raisers.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 77, doi. 10.1007/BF02729764
- By:
- Publication type:
- Article
8
The Conceptualization and Measurement of Product Usage.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 67, doi. 10.1007/BF02729763
- By:
- Publication type:
- Article
9
Development of a Taxonomy of Services to Gain Strategic Marketing Insights.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 43, doi. 10.1007/BF02729761
- By:
- Publication type:
- Article
10
The Impact of Services versus Goods on Consumers' Assessment of Perceived Risk and Variability.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 51, doi. 10.1007/BF02729762
- By:
- Publication type:
- Article
11
A Regression Approach to Conceptualizing and Analyzing Marketing Transactions.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 31, doi. 10.1007/BF02729760
- By:
- Publication type:
- Article
12
Product Portfolio Analysis and Market Share Objectives: An Explosion of Certain Underlying Relationships.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 17, doi. 10.1007/BF02729759
- By:
- Publication type:
- Article
13
Voice, Exit, and Negative Word-of-Mouth Behaviors: An Investigation Across Three Service Categories.
- Published in:
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 1, doi. 10.1007/BF02729758
- By:
- Publication type:
- Article