A Transaction Cost Explanation of Vertical Control in International Markets.
- Published in:
- Journal of the Academy of Marketing Science, 1989, v. 17, n. 3, p. 253, doi. 10.1007/BF02729817
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1989 AND VI 17 AND IP 3
Results: 11
1
2
Industrial Market Segmentation on Buying Center Purchase Responsibilities.
- Published in:
- Journal of the Academy of Marketing Science, 1989, v. 17, n. 3, p. 243, doi. 10.1007/BF02729816
- By:
- Publication type:
- Article
3
The Effects of Appeals, Anonymity, and Feedback on Mail Survey Response Patterns from Salespeople.
- Published in:
- Journal of the Academy of Marketing Science, 1989, v. 17, n. 3, p. 235, doi. 10.1007/BF02729815
- By:
- Publication type:
- Article
4
Market Research and Analysis Third Edition (Book Review).
- Published in:
- 1989
- By:
- Publication type:
- Book Review
5
Basic Marketing Research (Book Review).
- Published in:
- 1989
- By:
- Publication type:
- Book Review
6
Analysis for Marketing Planning (Book Review).
- Published in:
- 1989
- By:
- Publication type:
- Book Review
7
Competitor Intelligence--How to Get It--How to Use It (Book Review).
- Published in:
- 1989
- By:
- Publication type:
- Book Review
8
An Assessment of the Reliability and Validity of Husband and Wife Self-Report Purchase Decision Making Measures.
- Published in:
- Journal of the Academy of Marketing Science, 1989, v. 17, n. 3, p. 227, doi. 10.1007/BF02729814
- By:
- Publication type:
- Article
9
The Influence of Involvement and Product Class Quality on Consumer Choice Sets.
- Published in:
- Journal of the Academy of Marketing Science, 1989, v. 17, n. 3, p. 209, doi. 10.1007/BF02729812
- By:
- Publication type:
- Article
10
An Empirical Analysis of Spokesperson Characteristics on Advertisement and Product Evaluations.
- Published in:
- Journal of the Academy of Marketing Science, 1989, v. 17, n. 3, p. 217, doi. 10.1007/BF02729813
- By:
- Publication type:
- Article
11
Effects of Appeal Type and Involvement on Product Disconfirmation: A Cognitive Response Approach Through Product Trial.
- Published in:
- Journal of the Academy of Marketing Science, 1989, v. 17, n. 3, p. 197, doi. 10.1007/BF02729811
- By:
- Publication type:
- Article