A Customized Market Response Model: Development, Estimation, and Empirical Testing.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 128, doi. 10.1007/BF02723331
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1988 AND VI 16 AND IP 1
Results: 13
1
2
Choice Rules and Sensitivity Analysis in Conjoint Simulators.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 114, doi. 10.1007/BF02723330
- By:
- Publication type:
- Article
3
A Decision Model for Evaluating Job Alternatives.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 103, doi. 10.1007/BF02723329
- By:
- Publication type:
- Article
4
On Choosing the Appropriate Measure of Association When Analyzing Rating Scale Data.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 95, doi. 10.1007/BF02723328
- By:
- Publication type:
- Article
5
On the Evaluation of Structural Equation Models.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 74, doi. 10.1007/BF02723327
- By:
- Publication type:
- Article
6
A Research Program for Establishing the Validity of the Price-Quality Relationship.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 151, doi. 10.1007/BF02723333
- By:
- Publication type:
- Article
7
An Exploratory Study of the Generalizability of Selected Marketing Measures.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 141, doi. 10.1007/BF02723332
- By:
- Publication type:
- Article
8
Useful Component Analysis: Graphical Views of Marketing Data.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 60, doi. 10.1007/BF02723326
- By:
- Publication type:
- Article
9
Perceptual Mapping Using The Basic Structure Matrix Decomposition.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 47, doi. 10.1007/BF02723325
- By:
- Publication type:
- Article
10
ESSCA: A Multidimensional Analysis Tool for Marketing Research.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 36, doi. 10.1007/BF02723324
- By:
- Publication type:
- Article
11
Some Observations on the State of the Art in Marketing Research.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 4, doi. 10.1007/BF02723322
- By:
- Publication type:
- Article
12
A Simple Procedure for Finding a Composite of Several Multidimensional Scaling Solutions.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 25, doi. 10.1007/BF02723323
- By:
- Publication type:
- Article
13
The State-of-the-Art in Marketing Research.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 1, p. 1, doi. 10.1007/BF02723321
- By:
- Publication type:
- Article