Marketing Journal Hierarchies: Faculty Perceptions, 1986-87.
- Published in:
- 1987
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1987 AND VI 15 AND IP 1
Results: 10
1
2
Statistical Analysis and Design in Marketing Journal Articles.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 1, p. 70, doi. 10.1007/BF02721956
- By:
- Publication type:
- Article
3
Profiling Visa and MasterCard Holders: An Overview of Changes-1973 to 1984, and Some Thoughts for Future Research.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 1, p. 62, doi. 10.1007/BF02721955
- By:
- Publication type:
- Article
4
An Improved Preference Data Collection Method: Balanced Incomplete Block Designs.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 1, p. 54, doi. 10.1007/BF02721954
- By:
- Publication type:
- Article
5
A Profile of Browsers in Regional Shopping Malls.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 1, p. 46, doi. 10.1007/BF02721953
- By:
- Publication type:
- Article
6
Validating the S-O-R Paradigm for Consumer Involvement With a Convenience Good.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 1, p. 36, doi. 10.1007/BF02721952
- By:
- Publication type:
- Article
7
Predispositions and the Comparative Effectiveness of Rational, Emotional and Discrepant Appeals for Both High Involvement and Low Involvement Products.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 1, p. 27, doi. 10.1007/BF02721951
- By:
- Publication type:
- Article
8
Shared Organizational Values: Measurement and Impact Upon Strategic Marketing Implementation.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 1, p. 19, doi. 10.1007/BF02721950
- By:
- Publication type:
- Article
9
The Persuasive Impact Of Two-Sided Selling Appeals For An Unknown Brand Name.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 1, p. 11, doi. 10.1007/BF02721949
- By:
- Publication type:
- Article
10
The Importance of Value Structures in the Perception of Rewards by Industrial Salespersons.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 1, p. 1, doi. 10.1007/BF02721948
- By:
- Publication type:
- Article