MARKETING FOR PUBLIC AND NONPROFIT MANAGERS (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1985 AND VI 13 AND IP 3
Results: 32
1
2
EMERGING PERSPECTIVES ON SERVICES MARKETING.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 327, doi. 10.1177/009207038501300332
- By:
- Publication type:
- Article
3
MARKETING THEORY (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
4
MARKETING MANAGEMENT (Book Review).
- Published in:
- 1985
- Publication type:
- Book Review
5
MARKETING MANAGEMENT (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
6
PROFESSIONAL SELLING (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
7
Behavioral Characteristics of the Recreational Shopper and Implications for Retail Management .
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 307, doi. 10.1007/BF02729952
- By:
- Publication type:
- Article
8
The Impact of a Specialty Retail Center on Downtown Shopping Behavior.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 292, doi. 10.1007/BF02729951
- By:
- Publication type:
- Article
9
A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 265, doi. 10.1007/BF02729950
- By:
- Publication type:
- Article
10
THE SALES MANAGER'S BOOK OF MARKETING PLANNING (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
11
CHILDREN'S MEDIA MARKETING (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
12
ADVERTISING AND COMMUNICATION MANAGEMENT (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
13
MARKETING (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
14
MARKETING RESEARCH (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
15
EXPLORING MARKETING RESEARCH (Book Review).
- Published in:
- 1985
- By:
- Publication type:
- Book Review
16
Consumer Images of Two Types of Competing Financial Service Retailers.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 248, doi. 10.1007/BF02729949
- By:
- Publication type:
- Article
17
Benefit Segmentation in the Restaurant Industry.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 226, doi. 10.1007/BF02729948
- By:
- Publication type:
- Article
18
Strategic Retail Fashion Market Positioning: A Comparative Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 212, doi. 10.1007/BF02729947
- By:
- Publication type:
- Article
19
Special Marketing Problems of Smaller-City Retailing.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 198, doi. 10.1007/BF02729946
- By:
- Publication type:
- Article
20
Marketing Decision-Making Problems Faced by Small Business Retailers.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 183, doi. 10.1007/BF02729945
- By:
- Publication type:
- Article
21
Functional Marketing Plan Development in Department Store Retailing.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 161, doi. 10.1007/BF02729944
- By:
- Publication type:
- Article
22
Retailing Management Research and Theory Development: Surpluses and Shortfalls.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 147, doi. 10.1007/BF02729943
- By:
- Publication type:
- Article
23
The Impact of Transportation Deregulation in the United States on Canadian - U.S. Distribution Channels.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 134, doi. 10.1007/BF02729942
- By:
- Publication type:
- Article
24
Just-In-Time Inventory Control: A Subset of Channel Management.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 124, doi. 10.1007/BF02729941
- By:
- Publication type:
- Article
25
Distribution Decisions for Public Services.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 107, doi. 10.1007/BF02729940
- By:
- Publication type:
- Article
26
Channel Management and Sales Management: Some Key Interfaces.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 97, doi. 10.1007/BF02729939
- By:
- Publication type:
- Article
27
The Channels Manager: Now, Soon or Never?
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 82, doi. 10.1007/BF02729938
- By:
- Publication type:
- Article
28
Realities of Channel Dynamics: A Wholesaling Example.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 72, doi. 10.1007/BF02729937
- By:
- Publication type:
- Article
29
The Impact of Electronic Technology Upon the Marketing Channel.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 57, doi. 10.1007/BF02729936
- By:
- Publication type:
- Article
30
The Nature of Power in a Marketing Channel.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 39, doi. 10.1007/BF02729935
- By:
- Publication type:
- Article
31
Power, Conflict, Control, and the Application of Contingency Theory in Marketing Channels.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 25, doi. 10.1007/BF02729934
- By:
- Publication type:
- Article
32
Behavioral Dimensions of Channels of Distribution: Review and Synthesis.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 1, doi. 10.1007/BF02729933
- By:
- Publication type:
- Article