An Analysis of Congruous Relationships Between Self-Images and Product Images.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 473, doi. 10.1007/BF02729348
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1982 AND VI 10 AND IP 4
Results: 12
1
2
Who Are Your Successful Salespeople?
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 457, doi. 10.1007/BF02729347
- By:
- Publication type:
- Article
3
An Empirical Test of the Causative Markov Model of Consumer Behavior.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 438, doi. 10.1007/BF02729346
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- Publication type:
- Article
4
The Effect of Various Price Markdowns on Consumers' Ratings of a New Product.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 432, doi. 10.1007/BF02729345
- By:
- Publication type:
- Article
5
Conservation or Energy Development: Consumer Perceptions of Alternate Solutions to the Energy Crisis.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 410, doi. 10.1007/BF02729344
- By:
- Publication type:
- Article
6
Airline Safety: Perceived and Actual.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 514, doi. 10.1007/BF02729351
- By:
- Publication type:
- Article
7
The Influence of the School of Business on the Values of its Students.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 500, doi. 10.1007/BF02729350
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- Publication type:
- Article
8
Approaches to Group Research with Children.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 490, doi. 10.1007/BF02729349
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- Publication type:
- Article
9
Measuring Price Thresholds Using Social Judgment Theory.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 395, doi. 10.1007/BF02729343
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- Publication type:
- Article
10
Systematic Life Styles for New Product Segmentation.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 377, doi. 10.1007/BF02729342
- By:
- Publication type:
- Article
11
The Home Purchase Process: Measurement of Evaluative Criteria through Pairwise Measures.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 359, doi. 10.1007/BF02729341
- By:
- Publication type:
- Article
12
A Segmentation Strategy for the 1980's: Profiling the Socially-Concerned Market through Life-Style Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 4, p. 345, doi. 10.1007/BF02729340
- By:
- Publication type:
- Article