Rejoinder.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 16, doi. 10.1007/BF02721896
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1982 AND VI 10 AND IP 1
Results: 9
1
2
Consumer Involvement in Retail Store Positioning.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 109, doi. 10.1007/BF02721902
- By:
- Publication type:
- Article
3
National Advertising, Brands, and Channel Control: An Historical Perspective with Contemporary Options.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 90, doi. 10.1007/BF02721901
- By:
- Publication type:
- Article
4
Copy Testing Methods and Measures Favored by Top Ad Agency and Advertising Executives.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 72
- By:
- Publication type:
- Article
5
Multi-Stage Information Processing Behavior: An Experimental Investigation.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 54, doi. 10.1007/BF02721899
- By:
- Publication type:
- Article
6
The Structure of Consumers' Satisfaction: Cross-product Comparisons.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 37, doi. 10.1007/BF02721898
- By:
- Publication type:
- Article
7
Directions for Marketing Knowledge Development: Opinions of Marketing Research Managers.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 20, doi. 10.1007/BF02721897
- By:
- Publication type:
- Article
8
Reply.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 10, doi. 10.1007/BF02721895
- By:
- Publication type:
- Article
9
Consumer Behavior: Some Thoughts on Sheth's Evaluation of the Discipline.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 1, doi. 10.1007/BF02721894
- By:
- Publication type:
- Article