Works matching IS 00920703 AND DT 1982 AND VI 10 AND IP 1
Results: 9
Consumer Involvement in Retail Store Positioning.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 109, doi. 10.1007/BF02721902
- By:
- Publication type:
- Article
National Advertising, Brands, and Channel Control: An Historical Perspective with Contemporary Options.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 90, doi. 10.1007/BF02721901
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- Publication type:
- Article
Copy Testing Methods and Measures Favored by Top Ad Agency and Advertising Executives.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 72
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- Publication type:
- Article
Multi-Stage Information Processing Behavior: An Experimental Investigation.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 54, doi. 10.1007/BF02721899
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- Publication type:
- Article
The Structure of Consumers' Satisfaction: Cross-product Comparisons.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 37, doi. 10.1007/BF02721898
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- Publication type:
- Article
Directions for Marketing Knowledge Development: Opinions of Marketing Research Managers.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 20, doi. 10.1007/BF02721897
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- Publication type:
- Article
Rejoinder.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 16, doi. 10.1007/BF02721896
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- Publication type:
- Article
Reply.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 10, doi. 10.1007/BF02721895
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- Publication type:
- Article
Consumer Behavior: Some Thoughts on Sheth's Evaluation of the Discipline.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 1, doi. 10.1007/BF02721894
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- Publication type:
- Article