Works matching IS 00920703 AND DT 1981 AND VI 9 AND IP 2

Results: 7

Label Versus Position in Rating Scales.

Published in:

Journal of the Academy of Marketing Science, 1981, v. 9, n. 2, p. 88, doi. 10.1007/BF02723568

By:

Friedman, Hershey H.;
Leefer, Joanna R.

Publication type:

Article

Shoplifting: Can It Be Prevented?

Published in:

Journal of the Academy of Marketing Science, 1981, v. 9, n. 2, p. 78, doi. 10.1007/BF02723567

By:

Bellur, Venkatakrsihna V.

Publication type:

Article

Measuring the Impact of Marketing Scholars and Institutions: an Analysis of Citation Frequency.

Published in:

Journal of the Academy of Marketing Science, 1981, v. 9, n. 2, p. 147, doi. 10.1007/BF02723573

By:

Robinson, Larry M.;
Adler, Roy

Publication type:

Article

Estimating Profit Performance from Similar Profit Centers.

Published in:

Journal of the Academy of Marketing Science, 1981, v. 9, n. 2, p. 127, doi. 10.1007/BF02723572

By:

Rivers, Richard;
Welker, Robert

Publication type:

Article

Patterns of Consumer Learning.

Published in:

Journal of the Academy of Marketing Science, 1981, v. 9, n. 2, p. 110, doi. 10.1007/BF02723571

By:

Moschis, George P.

Publication type:

Article

Cognitive Style and Marketing Management in the 1980's.

Published in:

Journal of the Academy of Marketing Science, 1981, v. 9, n. 2, p. 99, doi. 10.1007/BF02723570

By:

Hertz, Paul;
Zagarow, Herbert W.

Publication type:

Article

Effects of Signed Versus Unsigned Attitude Questionnaires.

Published in:

Journal of the Academy of Marketing Science, 1981, v. 9, n. 2, p. 93, doi. 10.1007/BF02723569

By:

Futrell, Charles M.

Publication type:

Article